King Features, a unit of Hearst Corporation, selected Blenderbox to research, plan, and implement a comprehensive redesign of its DailyInk.com website, the all-inclusive subscription service for the true comics fan.
The site offers access to a vast repository of King Features syndicated comics, editorial cartoons, columns, and puzzles. The userbase is comprised of approximately 11,000 loyal subscribers.
The goal was to grow this userbase, expand the offering (considering multiple plans and prices points), and wholly re-envision the interface and delivery options, starting with brand new apps for iPhone and iPad. After conceptualizing the experience, we designed and built the apps, helping our client meet an aggressive holiday sales goal.