The old-fashioned atmosphere at Brooklyn's notable Bedford Cheese Shop is almost as rare an epicurean luxury as the gourmet cheeses it sells. So when the store partnered with Blenderbox to establish its identity and create a variety of print and web-based marketing collateral, it was essential that the rustic, European specialty store personality inspire the design.

Blenderbox also developed a customized e-commerce website which showcases the shop’s exotic cheese varieties, signature gift baskets and cheese of the month subscriptions, featuring stark product shots and a quaint, artisan aesthetic.