One size does not fit all.
King Features, a unit of Hearst Corporation, selected Blenderbox to assist in researching, planning, and implementing a comprehensive redesign of its DailyInk.com website.
The site is a subscription service primarily offering access to a vast repository of King Features syndicated comics, editorial cartoons, columns, and puzzles. The userbase is comprised of approximately 11,000 loyal subscribers.
The goal was to grow this userbase, expand the offering (considering multiple plans and prices points), and wholly re-envision the interface and delivery options (e.g. via mobile, apps, social networks, etc.).
King features was looking for a partner that was both a good fit for collaboration on this project, as well as capable and experienced with the ability to deliver a compelling and engaging design and execute on that design with a solid and scalable back-end solution.
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