"Downtown Brooklyn: It's the Moment" was an ambitious marketing campaign launched by the Downtown Brooklyn Partnership to attract commercial and retail tenants to Downtown Brooklyn. To help tell the story of why "Now is the moment" for Downtown Brooklyn, Blenderbox utilized a collection of profiles designed by marketing firm DiNOTO and videos produced by Todd L. Williams to develop a dynamic image-based repository of information that highlights the business incentives and competitive advantages of living, working, and playing in Downtown Brooklyn.