Redesigned and reorganized: A new website for a compelling message.
Born of a partnership between the NYC Department of Education, the Mayor's Office, the City University of New York, and Goddard Riverside, NYC College Line is New York's resource for students as they prepare for, apply to, and work to complete college. At heart, the site is a repository of the advice-rich but too often forgotten programs that empower students to achieve college success. Our goal was to design something that quickly connects students to local programs, multimedia resources, and the advice they need when making college decisions.
Working with Graduate NYC!, the project's inventor and brain trust, Blenderbox created the classroom-inspired logo, followed by the site design and structure. The Blenderbox team was guided along the way not only by our deep expertise in educational projects, but also on the first-hand user feedback of program affiliates, students, advisers, teachers, and parents. They gave us an A for effort, but with insightful feedback they really helped our team push the design forward and create a truly connected experience for the full spectrum of students expected to use NYC College Line.
Some of the cooler features include the ability to save college resources to folders, emailing resources folders of resources for friends or colleagues, an ask-an-advisor workflow, and the ability for users to either suggest, add, or edit resource content.
Interested in learning more? We presented a case study of NYC College Line at SXSWedu in March 2013.