Blenderbox worked with the South Carolina Bar to relaunch their core website to appeal as much to the general public as to their core audience — South Carolina-barred attorneys.
The site needed to be pulled apart and put back together in a way that benefited bar members and other core constituents. This included the integrated purchase of CLE and legal publications into the site with little to no disruption in the experience.
We fully rebranded the site to make it more welcoming to the general public, including law students and educators, without losing the utility that’s so critical to lawyers who rely on the site for resources, membership data, and CLE access.
Our first duty was to rethink the information architecture. Along with improvements for members, we corralled their disparate but essential public support offerings into a single entry point: “Get Legal Help”.
Lawyers have a lot of Continuing Legal Education sources to pick from. We strove to design the easiest-to-use interface for browsing the Bar’s own courses.
Product records are stored in ClearVantage Association Management Software. We built a custom syncing service to maintain their system of record, while allowing them to add rich media to the public storefront.
A New Look
The demographics of the Bar are changing, and they were ready for a redesigned look. Our fresh branding, clean layouts, and custom icons have brought them up to date — and aided legibility and navigation.
Bar associations rely on active involvement from their members — in South Carolina’s case, 15,000 of them. We rethought the member directory to streamline search, and improved the events calendar to support their many active committees.