The Toby Project strives to reduce the number of unwanted pets by providing low-cost/free options for spaying and neutering, with an end-goal for all of New York City’s animal shelters to operate as no-kill shelters.

To that end, the site promotes the Toby Project’s spaying-and-neutering truck, publicizing the location of the truck and how to utilize its services. At the same time, the site educates donors on the mission and accepts donations to support the cause.

Blenderbox relaunched the Toby Project website to re-organize content so that it would be easily located by each of its very different primary audiences -- those who utilize its services, and those who donate funds or volunteer to support the cause.