Led by reknowned chef Danny Meyer, Union Square Events is the catering and consulting arm of NYC’s Union Square Hospitality Group.

The Goal

Union Square Events needed to communicate their broad range of services without pigeonholing themselves as simply “caterers.” Moreover, they wanted to showcase their brilliant photography along with their commitment to sustainable sourcing methods.

Our Solution

We split the screen in half: delicious photography on the left, facts on the right. To appeal to specific audiences like event planners, we included callouts to specialized landing pages.

Services

  • – User Experience Design
  • – Visual Design
  • – Django Development

Each page template is designed to have its own photo gallery. The left-right placement adds sumptuous visuals while keeping things in proportion.

We designed a suite of plug-ins that USE could use throughout the site to make the content stand out more.

Our system allows the Union Square Events team to showcase their portfolio-exclusive venues.