NEW YORK ACADEMY OF MEDICINE

Healthy Cities for Better Lives

NEW YORK ACADEMY OF MEDICINE

Healthy Cities, Better Lives

NEW YORK ACADEMY OF MEDICINE

Healthy Cities for Better Lives

The mission of The New York Academy of Medicine is to promote the health and well-being of people, not just in New York City but, in all cities.

After a thorough rebrand that provided a more equal balance between their active programming and their historical legacy, NYAM came to Blenderbox to help them extend their new organizational objectives across their digital properties.

The mission of The New York Academy of Medicine is to promote the health and well-being of people, not just in New York City but, in all cities.

After a thorough rebrand that provided a more equal balance between their active programming and their historical legacy, NYAM came to Blenderbox to help them carry their new organizational objectives throughout their digital outlets.

Objective

The Academy needed a refreshed website that accurately reflected their new brand and positioning as a modern, active organization. Secondarily, the project aimed to unify and expand their digital presence, and to connect members across various programs and initiatives.

Objective

The Academy needed a refreshed website that accurately reflected their new brand and positioning as a modern, active organization. Secondarily, the project aimed to unify and expand their digital presence, and to connect members across various programs and initiatives.

Objective

The Academy needed a refreshed website that accurately reflected their new brand and positioning as a modern, active organization. Secondarily, the project aimed to unify and expand their digital presence, and to connect members across various programs and initiatives.

Objective

The Academy needed a refreshed website that accurately reflected their new brand and positioning as a modern, active organization. Secondarily, the project aimed to unify and expand their digital presence, and to connect members across various programs and initiatives.

Objective

The Academy needed a refreshed website that accurately reflected their new brand and positioning as a modern, active organization. Secondarily, the project aimed to unify and expand their digital presence, and to connect members across various programs and initiatives.

Results

The site now reflects the people at the heart of their mission, while still championing the importance of the Academy's impact on public health and policy. Thinking forward, the site was also built on a scalable framework in in order to serve both current and future content needs.

Results

The site now reflects the people at the heart of their mission, while still championing the importance of the Academy's impact on public health and policy. Thinking forward, the site was also built on a scalable framework in in order to serve both current and future content needs.

Results

The site now reflects the people at the heart of their mission, while still championing the importance of the Academy's impact on public health and policy. Thinking forward, the site was also built on a scalable framework in in order to serve both current and future content needs.

Results

The site now reflects the people at the heart of their mission, while still championing the importance of the Academy's impact on public health and policy. Thinking forward, the site was also built on a scalable framework in in order to serve both current and future content needs.

Results

The site now reflects the people at the heart of their mission, while still championing the importance of the Academy's impact on public health and policy. Thinking forward, the site was also built on a scalable framework in in order to serve both current and future content needs.

Planning and Information Architecture

In the 160 years since its inception, NYAM has grown to a broad organization with channels including an interdisciplinary research institution, a historical library with active programing in the arts and humanities, a Fellows network of over 2,000 experts, and numerous community initiatives. In-depth stakeholder interviews were conducted across the organization to ensure that all initiative and program goals were top of mind during the planning and architecture phase. We also conducted a comprehensive content audit and reviewed existing sitemaps against new organizational structures, to properly identify the core navigation of the site. Our discovery learnings were then distilled into a site architecture that outlined the Academy's new content hierarchy.

Planning and Information Architecture

In the 160 years since its inception, NYAM has grown to a broad organization with channels including an interdisciplinary research institution, a historical library with active programing in the arts and humanities, a Fellows network of over 2,000 experts, and numerous community initiatives. In-depth stakeholder interviews were conducted across the organization to ensure that all initiative and program goals were top of mind during the planning and architecture phase. We also conducted a comprehensive content audit and reviewed existing sitemaps against new organizational structures, to properly identify the core navigation of the site. Our discovery learnings were then distilled into a site architecure that outlined the Academy's new content hierarchy.

Planning and Information Architecture

In the 160 years since its inception, NYAM has grown to a broad organization with channels including an interdisciplinary research institution, a historical library with active programing in the arts and humanities, a Fellows network of over 2,000 experts, and numerous community initiatives. In-depth stakeholder interviews were conducted across the organization to ensure that all initiative and program goals were top of mind during the planning and architecture phase. We also conducted a comprehensive content audit and reviewed existing sitemaps against new organizational structures, to properly identify the core navigation of the site. Our discovery learnings were then distilled into a site architecure that outlined the Academy's new content hierarchy.

NYAM evolution photo

Visual Design Goals

The homepage combines the spirit of healthy New Yorkers with the organization's clarified focus on its three primary functions: resources, community, and education. NYAM's rich brand color and vibrant human-centric photos give pages a friendly relatable feel, while clean typography and generous white space provide balance and a nod to the academic and scientific nature of NYAM's work. The vertical reveal of the NYC skyline in the footer, as well as the vertical reveal of additional content when hovering over promo modules throughout the site, mirror the orientation of the Academy's new logo, all echoing the tall buildings that populate our cities. 

Visual Design Goals

The homepage combines the spirit of healthy New Yorkers with the organization's clarified focus on its three primary functions: resources, community, and education. NYAM's rich brand color and vibrant human-centric photos give pages a friendly relateable feel, while clean typography and generous white space provide balance and a nod to the academic and scientific nature of NYAM's work. The vertical reveal of the NYC skyline in the footer, as well as the vertical reveal of additional content when hovering over promo modules thoughout the site, mirror the orientation of the Academy's new logo, all echoing the tall buildings that populate our cities. 

Visual Design Goals

The homepage combines the spirit of healthy New Yorkers with the organization's clarified focus on its three primary functions: resources, community, and education. NYAM's rich brand color and vibrant human-centric photos give pages a friendly relateable feel, while clean typography and generous white space provide balance and a nod to the academic and scientific nature of NYAM's work. The vertical reveal of the NYC skyline in the footer, as well as the vertical reveal of additional content when hovering over promo modules thoughout the site, mirror the orientation of the Academy's new logo, all echoing the tall buildings that populate our cities. 

NYAM promo photo
NYAM promo photo
NYAM promo photo

Knowledge Repository

The site includes a library of resources and a database of archives, featuring specific areas for fellows to search information within various health disciplines. This creates a sense of membership, community and collaboration which is central to NYAM’s educational goals, and establishes NYAM as a thought leader in the field. Website visitors can also easily and intuitively explore the awards and grants offered by the Academy.

Knowledge Repository

The site includes a library of resources and a database of archives, featuring specific areas for fellows to search information within various health disciplines. This creates a sense of membership, community and collaboration which is central to NYAM’s educational goals, and establishes NYAM as a thought leader in the field. Website visitors can also easily and intuitively explore the awards and grants offered by the Academy.

Knowledge Repository

The site includes a library of resources and a database of archives, featuring specific areas for fellows to search information within various health disciplines. This creates a sense of membership, community and collaboration which is central to NYAM’s educational goals, and establishes NYAM as a thought leader in the field. Website visitors can also easily and intuitively explore the awards and grants offered by the Academy.

NYAM research

The Impact of a Powerful CMS

The site supports a powerful keyword search via a search package that integrates seamlessly with Django CMS, to ensure indexing of specific identified fields within each template. On top of ensuring that NYAM reaches and connects with their audiences, SEO implemented using industry standard best practices also allows us to relate content throughout the site and provide a deeper, richer user experience. 

Post-launch we leveraged the flexibility of the Django CMS to incorporate microsite functionality. For this, we designed and built a suite of flexible templates and modules, separate from the main site but inline with its design, to be used for unique program instances. Previously these sites were hosted on varying platforms and technologies without any unifying identity. NYAM is now able to control and manage all within the same dashboard as their main site, with the flexibility to create new sites with the click of a button. We also utilized Django permissions to create custom rules for each website, allowing administrators to segment and customize access.

The Impact of a Powerful CMS

The site supports a powerful keyword search via a search package that integrates seamlessly with Django CMS, to ensure indexing of specific identified fields within each template. On top of ensuring that NYAM reaches and connects with their audiences, SEO implemented using industry standard best practices also allows us to relate content throughout the site and provide a deeper, richer user experience. 

Post-launch we leveraged the flexibility of the Django CMS to incorporate microsite functionality. For this, we designed and built a suite of flexible templates and modules, separate from the main site but inline with its design, to be used for unique program instances. Previously these sites were hosted on varying platforms and technologies without any unifying identity. NYAM is now able to control and manage all within the same dashboard as their main site, with the flexiblity to create new sites with the click of a button. We also utilized Django permissions to create custom rules for each website, allowing administrators to segment and customize access.

NYAM ipad

Technical Integrations

Over time, we have helped NYAM to consolidate and transition from an array of various 3rd party apps towards a more unified approach to utilizing vendor technologies. Much of the content was originally housed in Luminate and Convio, and our first phase involved a front-end update to ensure visual cohesion across the site. We subsequently assisted in transitioning those pages to new integrated tools with Salesforce CRM.

Technical Integrations

Over time, we have helped NYAM to consolidate and transition from an array of various 3rd party apps towards a more unified approach to utilizing vendor technologies. Much of the content was originally housed in Luminate and Convio, and our first phase involved a front-end update to ensure visual cohesion across the site. We subsequently assisted in transitioning those pages to new integrated tools with Salesforce CRM.

NYAM promo photo

Impact

Since the site launch, the Academy has increased social media reach and dissemination of information, news, and events, increasing access to their expertise, creating a more connected Academy community, and garnering more opportunity for support and funding. The flexible digital platform also allowed NYAM to start the #RaisingCityVoices campaign, which aims to to build longer, healthier, and better lives for all New Yorkers.

We continue to work with NYAM on a variety of annual enhancements to both form and function. An accessibility audit is also on the horizon, to make sure the site is optimized not only for users, but for search engine ranking.

Impact

Since the site launch, the Academy has increased social media reach and dissemination of information, news, and events, increasing access to their expertise, creating a more connected Academy community, and garnering more opportunity for support and funding. The flexible digital platform also allowed NYAM to start the #RaisingCityVoices campaign, which aims to to build longer, healthier, and better lives for all New Yorkers.

We continue to work with NYAM on a variety of annual enhancements to both form and function. An accessibility audit is also on the horizon, to make sure the site is optimized not only for users, but for search engine ranking.

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