WE NYC

Informing and Inspiring Women

WE NYC

Informing and Inspiring Women

WE NYC

Informing and Inspiring Women

WE NYC

Informing and Inspiring Women

WE NYC is a New York City government initiative dedicated to helping the city’s 200,000 women entrepreneurs start and grow their businesses.

As a New York WBE ourselves, we were excited about building a tool dedicated to helping women entrepreneurs realize their full potential.

WE NYC is a New York City government initiative dedicated to helping the city’s 200,000 women entrepreneurs start and grow their businesses.

As a New York WBE ourselves, we were excited about building a tool dedicated to helping women entrepreneures realize their full potential.


Objective

As part of a new initiative of the NYC Small Business Services to expand the economic potential of women entrepreneurs, we were engaged to design and build the online portal for WE NYC.

Objective

As part of a new initiative of the NYC Small Business Services to expand the economic potential of women entrepreneurs, we were engaged to design and build the online portal for WE NYC.

Objective

As part of a new initiative of the NYC Small Business Services to expand the economic potential of women entrepreneurs, we were engaged to design and build the online portal for WE NYC.

Objective

As part of a new initiative of the NYC Small Business Services to expand the economic potential of women entrepreneurs, we were engaged to design and build the online portal for WE NYC.

Objective

As part of a new initiative of the NYC Small Business Services to expand the economic potential of women entrepreneurs, we were engaged to design and build the online portal for WE NYC.

Results

We built a robust online platform that features an ever-growing  variety of guides, tools, and resources. The portal not only empowers women across the city, but is also a model for economic development initiatives across the country. 

Results

We built a robust online platform that features an ever-growing  variety of guides, tools, and resources. The portal not only empowers women across the city, but is also a model for economic development initiatives across the country. 

Results

We built a robust online platform that features an ever-growing  variety of guides, tools, and resources. The portal not only empowers women across the city, but is also a model for economic development initiatives across the country. 

Results

We built a robust online platform that features an ever-growing  variety of guides, tools, and resources. The portal not only empowers women across the city, but is also a model for economic development initiatives across the country.   

Results

We built a robust online platform that features an ever-growing  variety of guides, tools, and resources. The portal not only empowers women across the city, but is also a model for economic development initiatives across the country. 

Branding and Design

We worked with the city to elevate their initial branding concept, aligning it with their original ideas but giving it a stronger presence. Through rounds of iteration, the logo was refined via team feedback, as well as surveys and testing with real WE NYC mentors. The final identity is supported by a flexible, bold color palette, and a suite of simple, clean icons, and is featured on a wide range of marketing materials as well as on the site.

Branding and Design

We worked with the city to elevate their initial branding concept, aligning it with their original ideas but giving it a stronger presence. Through rounds of iteration, the logo was refined via team feedback, as well as surveys and testing with real WE NYC mentors. The final identity is supported by a flexible, bold color palette, and a suite of simple, clean icons, and is featured on a wide range of marketing materials as well as on the site.

Branding and Design

We worked with the city to elevate their initial branding concept, keeping it in-line with their original ideas but giving it a stronger presence. Through rounds of iteration, the logo was refined via team feedback as well as surveys and testing with real WE NYC mentors. The final identity is supported by a flexible, bold color palette and a suite of simple, clean icons, and can be seen on a wide range of marketing materials as well as on the site.

wenyc branding

Knowing Our Audience

A human-centered design process drove the site development. Frequent focus groups and usability testing, done both online and in-person, with a diverse group of women who represented varying industries, backgrounds, boroughs, skills, and experiences, gave us the insight and critical knowledge to back our planning and design decisions. We also hosted a workshop with women business-owners at our office in Brooklyn, where we shared our web design expertise, offering tips and advice for how they could best represent their businesses online.

Our Audience

Through a human-centered design process we developed the site based on frequent focus groups and usability testing, done both online and in-person, with a diverse group of women that represented varying industries, backgrounds, boroughs, skills, and experiences. We were able to learn from their insights and feedback along the way and incorporate that critical knowledge into our planning and design decisions. We also hosted a half-day workshop with women business-owners at our office in Greenpoint, where we were able to share our web design expertise in return, offering tips and advice for how they could best represent their businesses online.

wenyc-usertesting-b
wenyc-usertesting-d
wenyc-usertesting-c
wenyc-usertesting-a

Mobile and Responsive

Our discovery findings showed, that for a significant portion of the women that the site intends to serve, a mobile device was the primary, or only, point of web access. Armed with that information, we approached design with a clear mobile-first mindset, which was supported by the agile-fall workflow that we applied to this project. The site's lightweight pages, single column templates, and nimble navigation menu, ensure an efficient and consistent experience across all devices and platforms.

Mobile and Responsive

Our discovery findings showed that for a significant portion of the women that the site intends to serve, a mobile device was the primary or only point of web access. Armed with that information, we designed in a clear mobile first mindset, which was easily encouraged by the agile-fall workflow that we applied to this project. The site's lightweight pages, single column templates, and nimble navigation menu, ensure an efficient and consistent experience across all devices and platforms.

wenyc-responsive-device
WENYC_icon02
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WENYC_icon01

Systems Integrations

As a portal, WE NYC incorporates complex data from many sources including a database of women-owned businesses plotted on an interactive Google map, a repository of searchable local resources, and a comprehensive calendar which leverages the EventBrite API to combine several event feeds. A clean design supported by a strong grid, clear visual hierarchy, and generous whitespace, presents the content in an approachable and attractive way facilitating better comprehension and audience engagement. 

Systems Integrations

As a portal WE NYC pulls together a lot of complex data from many sources including a database of women-owned businesses plotted on an interactive Google map, a repository of searchable local resources, and a comprehensive calendar combining several event feeds leveraging the EventBrite API. A clean design supported by a strong grid, clear visual hierachy, and generous whitespace, presents the content in an approachable and attractive way which helps to increase comprehension and audience engagement. 

wenyc-map-b
WENYC_calendar

Content Management

A Django CMS gives admins a simple and intuitive interface to arrange content throughout the site. Whether text or calls-to-action, forms or Facebook promos, Django's flexible framework of templates and modules allow administrators to order and switch content at will, and build new pages to serve their strategic goals and needs.

Content Management

In building the site and CMS using Django, admins have a simple and intuitive interface for arranging content throughout the site. Whether text or calls-to-action, forms or Facebook promos, Django's flexible framework of templates and modules allow administrators to order and switch content at will and build new pages to serve their strategy goals and needs.

WENYC

Impact

Across the five boroughs, women-owned businesses employ over 190,000 people and generate approximately $50 billion in sales. WE NYC connects these entrepreneurs with the resources, education, and community they need to keep their businesses flourishing. Since the launch of the portal, New York City has been named the Best City in the World for Women Entrepreneurs by Fortune, and WE NYC continues to spearhead new initiatives aimed at closing the small-business gender gap.

Impact

Across the five boroughs, women-owned businesses employ over 190,000 people and generate approximately $50 billion in sales. WE NYC connects these entrepreneurs with the resources, education, and community they need to keep their businesses flourishing. Since the launch of the portal, New York City has been named the Best City in the World for Women Entrepreneurs by Fortune, and WE NYC continues to spearhead new initiatives aimed at closing the small-business gender gap.

"We are grateful to Blenderbox for their partnership on the continued development of the platform, and are excited to see its wide-reaching positive impact in our communities."

Gregg Bishop
Commissioner, NYC Department of Small Business Services

"We are grateful to Blenderbox for their partnership on the continued development of the platform, and are excited to see its wide-reaching positive impact in our communities."

Gregg Bishop
Commissioner, NYC Department of Small Buisness Services

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