The Long Island City Partnership advocates for economic development that benefits the area’s industrial, commercial, tech, cultural, tourism, and residential sectors. Blenderbox developed a new brand and website to showcase this gem of the city.

The Goal

The new branding and website needed to reflect the eclectic and lively neighborhood while providing the district with a robust system of record for their many businesses.

Our Solution

We love how the site balances the needs of a diverse group of people interested in LIC. While there is no substitute for a tour of the neighborhood, we think this site is the next best thing.


  • – Branding
  • – Content Strategy
  • – User Experience Design
  • – Visual Design
  • – Information Architecture
  • – Django Development

This place has everything. We developed a launch campaign and homepage concept to highlight the neighborhood’s diversity.

Looking for coffee, wine, a law degree? We built a fun, easy to explore experience for finding the hotspots. Businesses can also submit discounts or “perks” through the site.

We designed icons to help users quickly navigate to all the sweet places.

There is A LOT going on in LIC. Mobile event content keeps you up-to-date for an arty night out, or cultural weekend adventure.