With the mission of promoting the health and well-being of people in cities around the world, Blenderbox partnered the New York Academy of Medicine bring a new brand and offering structure to life.

The Goal

The Academy came to Blenderbox with new branding, positioning and way to organize their offerings. Our goal for the project was to put these elements together in a compelling, easy-to-use way.

Our Solution

We wanted to pay special attention to not only the content for launch, but how the Academy will expand its offerings over the next decade, and create a site ready to meet future needs.


  • – User Experience Design
  • – Visual Design
  • – Django Development

The homepage combines the spirit of healthy New Yorkers with the organization’s clarified focus on its three primary functions.

We used Django CMS, a web editor’s best friend for making tweaks to page content.

The NYC skyline is revealed in the footer, mirroring the Academy’s new logo.