Playwrights Horizons is the birthplace of American classics like Grey Gardens and Driving Miss Daisy. In a city rich with cultural offerings, the 42-year-old institution needed a site to reflect their unique mission.

The Goal

Their old website was text-heavy, with tiny images instead of their captivating show art. Playwrights Horizons needed a better showcase for their productions and a flexible CMS to support dynamic labs, residencies, and educational programs.

Our Solution

We designed with a light touch that allows their posters to shine. Behind the scenes, a searchable production history serves as their new archive for shows, playwrights, and actors.


  • – User Experience Design
  • – Visual Design
  • – Django Development

The homepage greets users with grand, unmistakable show art.

We worked closely with Pentagram to extend their branding into the digital realm. The logo changes on each page to match the production. (And it’s all controlled in the CMS.)

In the production history, you can search for anything: your favorite show, playwright—even David Schwimmer.