WE NYC is a new NYC government initiative dedicated to helping the city’s 200,000 women entrepreneurs start and grow their businesses.

The Goal

Blenderbox was engaged to make the online portal for WE NYC, the new NYC Small Business Services initiative to expand the economic potential of women entrepreneurs. Our challenge was to design and build a site that would inform women as well as inspire them.

Our Solution

User testing was utilized at every step of the design process, from a logo design survey to a half-day workshop for the final product. Today the site looks, feels, and reads like it was designed by NYC’s women entrepreneurs—because it was.


  • – Content Strategy
  • – Usability Testing
  • – User Experience Design
  • – Visual Design
  • – Django Development

WENYC is a collection of guides and tools to empower women entrepreneurs all over the city.

Made With Real People

Every element of the site was tested with real users, from header to footer.

Our nifty API integration pulls events from EventBrite—then adds pop to highlight WE NYC’s own programming

Finer Print

Even dense content is clarified with a spacious design.

“Our development and design teams worked together to condense long, unwieldy guides into a cohesive, interactive experience.”

Today, Blenderbox and WE NYC continue to work as partners, paving the road for further enhancements.